On April 22, 2019, exactly 7 years to the day that the Bray Wyatt character wrestled his first match, a brand new Wyatt was born. This time a butterfly didn’t rise from the ashes, but rather a “Firefly Funhouse,” a kids’ show hosted by the new incarnation of Wyatt. The New York Post likened the show to “a twisted “Mr. Rogers’ Neighborhood.” Joined by a cast of messed-up puppets, Wyatt oozed the enthusiasm of a Pee-wee Herman that murdered people and fed their corpses to that toothy talking chair, Chairy.

Eventually, Wyatt unveiled his alter ego, the Fiend and as Wyatt would say, “Yowie- wowie!” It was everything you would want in a nightmare. He had a spectacularly evil clown mask and seemingly supernatural powers. Like an athletic Pennywise, the Fiend had the “It” factor that every star radiates. Like a malicious shadow, he struck under the cover of darkness, amassing a star-studded list of victims that included Kurt Angle and hardcore icon Mick Foley. He also laid waste to WWE Universal champion Seth Rollins, setting the stage for a title match at Hell in the Cell. All the WWE had to do was not drop the ball again.