The Real Truth About ‘Military Grade’ Products

What’s that, Rambo? That’s right. Time to bust out the hardware and blow them baddies to kingdom come. Not just any old hardware, but the “military grade” stuff. You know, because this is… the military. And we only use the best, hoorah! And wait… how did them civies get their hands on our grade?

To be honest, this might be what some people envision when they hear the term “military grade.” If it’s a material or product manufactured for the military, then it’s “military grade,” right?  Or there’s some sort of universal standard of quality, and because military equals awesome, then “military grade” is the best, right?

Wrong, folks. We’ve been duped — all of us.

A quick Google search reveals a host of “military grade” products that are mere seconds away from draining your bank account: flashlights, watches, jackets, night vision goggles (for real), filament for 3D-printed objects, grommets and o-rings, cell phone cases, even entire trucks like the Ford-150 pickup (check out the Ford website ad). There are whole companies, like Custom Materials, Inc, for instance, whose homepage depicts an entire business built around the “military grade” appellation. 

But what does “military grade” actually mean? First off, it does not mean Army, Navy, Air Force, etc., equipment procured via contracts awarded by the US Department of Defense, searchable on the DoD contracts website. It doesn’t mean “high quality,” either. In fact, “military grade” is a nonsense marketing term similar to “all-natural” food. And what do either mean? Conned customers.

A marketing term meaning the lowest possible standard for mass-production

As MEL Magazine states, “military grade” is nothing more than a buzz-phrase designed to dupe or disguise a target market into buying a product. And, if the term keeps showing up on “gear” that’s “high tech,” cut with pictures of rough, rugged dudes climbing mountains or muscularly steering trucks, or donning things like night vision goggles while wearing cargo fatigues, then it’s pretty obvious who’s being targeted by such campaigns. Real soldiers, though? By all accounts they laugh at the sound of such terminology.

As Military Families Magazine tells us, the history of “military grade” products can be traced to an actual set of equipment guidelines laid out by the US military, dubbed MIL-STD-810. This is not a list of concrete testing criteria, but rather an informal set of objectives that you can download in full on Quick Search if you’re curious. Metrics are updated all the time, which may account for how loosey-goosey the definition is, but include, as Secure Systems and Technologies outlines, things like shock absorption, ability to withstand air pressure at different altitudes, resistance to humidity-based damage, and many others. 

So, if the military actually does use any products that conform to these measures, and have to buy, like, 3 million helmets? They’re gonna go cheap. In other words, “military grade.” In reality, then, what does “military grade” mean? It’s shorthand for the lowest acceptable quality possible for mass production.

A multi-industry ploy of profiteering from consumers

Remember the DoD contracts website mentioned earlier? Like any other customers, the branches of the US military want to get the best goods for the lowest price. So yes, manufacturing companies who underbid the competition typically get awarded contracts. (Check out 2016’s inspired-by-real-life War Dogs, starring Jonah Hill, to get an idea how this might work.) Civilians aren’t using these exact products, no, but the use of terminology — “military grade” — is ironically exactly the same: the minimum bar possible, relative to each market. The only difference? A real soldier isn’t going army crawl her way through an IED-laden field with an “Amazing Military Grade Super Tough Smart Watch for Men (Black)” like the kind listed on Amazon (that’s the actual name of the product, by the way). 

Case in point about quality: the military hires thousands of people to fix equipment every year. As this Reddit thread outlines, the Marine repairman’s quote is: “Hammer to fit, paint to match.” In fact, the patchy quality of military goods is so well known that contractors themselves have, for years, fought this “right to repair,” as outlined by The American Prospecthoping to earn more money by offering to repair equipment themselves.

Other examples of duplicitous marketing meant to prey on uninformed consumers include tactical (50 percent markup), pro (cheapest tier possible), gaming or e-sports (maybe some extra lights), genuine or authentic (again, lowest quality possible), and, yes, all-natural (minimally processed, but not inherently healthy).

60 thoughts on “The Real Truth About ‘Military Grade’ Products

  1. Bfdfyh says:

    tricor us tricor 200mg price buy fenofibrate paypal

  2. Sfodql says:

    order cialis 40mg sale cialis 40mg pill buy sildenafil for sale

  3. Ilrxxi says:

    zaditor 1mg usa cost imipramine 25mg buy tofranil generic

  4. Ljbqdw says:

    minoxytop cheap buy minoxytop solution fda approved over the counter ed pills

  5. Dorie says:

    They adhered to thе agreed-սpon timeline, and we received оur molds оn schedule wіthout any delays.

    Нere is mʏ website: injection mold manufacturers china

  6. Cpxeqj says:

    precose 25mg pills brand griseofulvin griseofulvin 250mg pills

  7. Xaelbu says:

    order aspirin for sale order levoflox 250mg pill buy generic zovirax

  8. Dnjduu says:

    dipyridamole generic buy generic felodipine 5mg pravachol 10mg for sale

  9. Aevkpm says:

    brand melatonin 3mg cost cerazette 0.075mg buy danocrine 100 mg for sale

  10. Tjapoa says:

    buy dydrogesterone 10 mg online order jardiance 10mg sale order empagliflozin 10mg

  11. Dguebw says:

    fludrocortisone online florinef 100 mcg pills how to buy imodium

  12. Mmqyoy says:

    order generic etodolac buy pletal 100 mg pletal over the counter

  13. Hayomr says:

    cost prasugrel 10 mg cheap prasugrel 10mg buy tolterodine pills

  14. Wjqjqk says:

    ferrous sulfate 100mg us ascorbic acid 500 mg pill sotalol 40mg ca

  15. Hgstbt says:

    mestinon medication pyridostigmine 60 mg over the counter rizatriptan where to buy

  16. Phffds says:

    buy enalapril pills buy casodex 50mg online cheap order lactulose generic

  17. Nmmqel says:

    buy xalatan online zovirax price order exelon 6mg sale

  18. Dcgkqa says:

    how to get premarin without a prescription order premarin 0.625mg online buy viagra 100mg online

  19. Eteijq says:

    micardis 20mg tablet buy molnupiravir 200mg online cheap molnunat medication

  20. Mtduvf says:

    cenforce ca naproxen 500mg pill how to get aralen without a prescription

  21. Rjuyia says:

    modafinil ca how to buy modafinil generic prednisone 10mg

  22. Mdozit says:

    famotidine 20mg sale tacrolimus cheap prograf pills

  23. Fsvmza says:

    order generic azelastine astelin 10 ml uk buy irbesartan 300mg pill

  24. Bgqgxv says:

    esomeprazole 40mg capsules topamax generic order generic topamax 200mg

  25. Oyphaw says:

    order zyloprim 100mg online order temovate generic buy crestor for sale

  26. Jrodkh says:

    order imitrex online order levofloxacin 250mg order avodart 0.5mg online

  27. Xlyubt says:

    buy buspirone 5mg online order buspirone online cheap buy amiodarone pills for sale

  28. Ffrmen says:

    buy zantac pills celecoxib online generic celebrex

  29. Ywxxfc says:

    domperidone usa generic carvedilol sumycin 500mg tablet

  30. Kjotyi says:

    tamsulosin medication buy generic tamsulosin for sale order simvastatin 20mg pill

  31. Qaskzp says:

    order spironolactone 25mg generic buy spironolactone medication proscar 1mg uk

  32. Yokkfb says:

    website to write essays buying a term paper pay for term paper

  33. Zfpawt says:

    diflucan 200mg pill buy ampicillin without prescription cheap ciprofloxacin

  34. Muqpgi says:

    generic sildenafil 100mg order aurogra 50mg pill estradiol online order

  35. Fmsqnd says:

    metronidazole uk keflex without prescription buy cephalexin 250mg for sale

  36. Xwbfvk says:

    buy lamictal pills buy prazosin medication mebendazole online order

  37. Hmhxgp says:

    buy cleocin without prescription clindamycin without prescription buy generic fildena for sale

  38. Ivjtkg says:

    tretinoin gel for sale tretinoin cream brand avanafil order

  39. Mrmnbi says:

    buy tamoxifen 20mg generic order betahistine without prescription order symbicort generic

  40. Amdxtf says:

    tadacip 20mg generic order voltaren 100mg online indomethacin 75mg canada

  41. Cllnkg says:

    buy cheap ceftin purchase ceftin cheap robaxin

  42. Riqjcs says:

    order trazodone generic buy sildenafil sale buy clindac a gel

  43. Smyqpc says:

    terbinafine 250mg tablet buy lamisil real money poker online

  44. Bdzvea says:

    generic aspirin 75mg buy aspirin pill parx casino online

  45. Hhvnbm says:

    cheap essay online order cefixime 100mg generic where can i buy suprax

  46. Ofcvoj says:

    essay buy online free real money code real money casino games

  47. Ulzdpl says:

    buy generic trimox over the counter order generic arimidex 1 mg order biaxin generic

  48. Resgxt says:

    buy generic rocaltrol online cost trandate 100 mg purchase fenofibrate pill

  49. Mtbnys says:

    acne medicine prescribed by doctors medication to clear acne oxcarbazepine for sale

  50. Pswwhj says:

    brand minocycline 50mg buy generic minocycline over the counter generic ropinirole

  51. Ukcdpk says:

    order uroxatral online strongest otc for acid reflux stomach pain tablets list

  52. Hblscj says:

    femara 2.5 mg usa aripiprazole 20mg brand aripiprazole 20mg drug

  53. Uovmcn says:

    best sleeping pills at walgreens cheapest prescription weight loss pills get weight loss shots online

  54. Lidfkx says:

    champix for quitting smoking pain pills no prior prescription pain pills without prescriptions

  55. Dbtzpq says:

    provera without prescription microzide over the counter microzide canada

  56. Ymzavl says:

    order periactin 4 mg pill fluvoxamine 50mg sale buy nizoral 200mg pill

  57. Cmmdcc says:

    lamisil pills for toenail fungus anti fungal tablets for skin list of high blood medications

  58. Tyjyva says:

    order duloxetine 40mg without prescription cost provigil 200mg buy modafinil generic

  59. Gxxaex says:

    best way to treat gastritis temporary relief for uti pain common bacteria that cause uti

  60. Jqyjhu says:

    phenergan pills erection pills online ivermectin 6mg pills for humans

Leave a Reply

Your email address will not be published. Required fields are marked *