In the years since Shane O’Neill won Ink Master, he’s kept a low profile. The owner of Middleton, Delaware’s Infamous Tattoo, Delaware Online reports O’Neill is in a position where customers fly from around the country and Canada to get inked by the artist, whose portraits are so realistic they look to be photographic.

O’Neill also started a line of tattoo and piercing aftercare products called System One Tattoo Products. These days, you can’t get tattooed by O’Neill without an appointment that you make with him personally via email, according to Bullseye Tattoo Shop in Staten Island, where O’Neill is a guest artist. Posts from one of his social media accounts, most of which haven’t been updated in years, showed he stayed active on the tattoo convention scene, at least up until 2015.

As far as embracing the limelight, O’Neill seems to have stuck to what he told the Dover Post back in 2012 when someone warned him about how things can go in the aftermath of winning a reality TV show. 

“I remember at the end of the show — someone [was] interviewing me, [who was] part of production, and saying like, ‘please don’t let this go to your head, I’ve seen this so many times,'” O’Neill said. “I understand how people get carried away, and stuff like that, with thinking they did something special. But I mean, I did accomplish something, but I didn’t save the world or anything like that.”