Denny Hamlin has won the Daytona 500 three times and is now looking to add to his trophy case. In fact, he’s only the fourth racer to win Daytona back to back.
As he’s getting ready to defend his 2019 and 2020 Daytona title, Hamlin knows that winning another trophy means a huge payday. According to Sportscasting, winning titles means tens of thousands of dollars in prize money. And Hamlin has won 44 NASCAR Cup Series races, so he’s probably rolling in it, right?
Hamlin is one of the most successful NASCAR drivers in the 2000s. Other than the Daytona 500, which he first won in 2016, he’s also come first in the Southern 500 twice and has qualified for the NASCAR Playoffs 12 times, per NASCAR. He also has 17 NASCAR Xfinity Series victories and two Camping World Truck Series trophies under his belt.
His tendency to win has made Hamlin one of the highest-paid drivers in NASCAR history, wrote Celebrity Net Worth. In 2019 alone, Hamlin racked up $12.7 million in salary and $1.5 million in endorsements.
Of course, this means his net worth is pretty big.
He's also been a brand endorser
Between June 2018 and June 2019, Hamlin was the third highest-paid driver in the franchise, mostly thanks to his winning performances. In that period, he earned $100 million.
He currently races for Joe Gibbs Racing. Hamlin signed to Joe Gibbs fairly early on in his career, in 2004, before he made his NASCAR debut. It hasn’t been purely smooth sailing for Hamlin. His progress slowed in 2011, and it wasn’t until the next season he returned to top form. He also ended 2018 winless.
Besides his racing salary and prize money, Hamlin is also an endorser for top brands such as Coca-Cola and Nike’s Jordan Brand. Hamlin’s relationship with Jordan Brand goes beyond appearing in commercials; he owns a racing team along with basketball legend Michael Jordan called 23XI Racing. It will field rising star Bubba Wallace for the 2021 season.
With all of his success and brand deals, Hamlin’s net worth is estimated at $65 million. And if he wins his fourth Daytona 500, he will once again see an enormous payday.
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