There was a time when basketball was dominated by two greats: Larry Bird and Michael Jordan. In 1993, these two had all the chops to land McDonald’s biggest commercial hit during Super Bowl XXVII. The spot opens with Jordan bringing a Big Mac and fries onto the court, only to find Bird there who challenges him to a game of H-O-R-S-E Extreme NBA Super-Star Edition! Well, he might have just said, “Play you for it,” but you get the idea.

“First one to miss watches the winner eat” sets the two off on the most insane game of H-O-R-S-E ever played. Shot after shot with nothing but net has the two sports idols shooting insane calls that just keep going in until finally, they stand on the top of a skyscraper calling the shot. We don’t get to see who wins and gets to eat the delicious Big Mac (except that it wasn’t Charles Barkley), but that’s how the commercial works. It left the audience wanting to finish it themselves, making this one of McDonald’s most successful Super Bowl advertising spots ever … even though it sold a sport besides football.

“Really? You’re eating Doritos? He’s eating Doritos at my ultrasound.” That’s probably not something any soon-to-be mother should be saying about her husband, but that’s how this spot opened when it was aired at Super Bowl 50. Even the fetus notices when Dad starts waving the chip about, but the annoyed mom takes the chip and chucks it across the room. Well, the baby’s having none of that, and decides it’s time to leave the womb and head to a more Doritos-rich environment. The shocked doctor and couple all scream as the baby literally kicks itself out of Mom and into life.

The best thing about this ad? It’s the culmination of a contest called “Crash the Super Bowl,” where contestants submit ideas to Doritos to hopefully air during the Super Bowl. One of 2016’s finalists was Peter Carstairs, who joined a pool of 4,500 submissions out of 28 countries. Carstairs got $100,000. The winner got $1 million and earned a chance to work with Zack Snyder on a Warner Bros./DC project, which maybe was more of a punishment in retrospect.

How do you make a dog cry? That’s the question posed by this Budweiser ad from Super Bowl XXXIV. The spot opens on a Western film scene with a dog sitting atop the corpse of a man, but the dog looks way too happy. A director calls “cut,” and it’s time to motivate the dog. The solution is to have Rex think about his absolute worst day — luckily, the dog understands English, because that’s exactly what we’re treated to.

We then see Rex on a beautiful day — he notices a Budweiser truck passing by, and decides to follow it. He leaps into the air to cross over the fence, and face-plants into the van that’s parked there. The dog howls remembering this, and pleases everyone on-set. The ad is all about the desire to get a Bud (and how much dogs love their beer, evidently). It’s funny and ridiculous at the same time, but also perfect for a brand that is best known for its silly commercials starring animated beer bottles, frogs, and just about anything else you can think of.

The year before Michael Jordan went toe-to-toe with Larry Bird in their epic game of horse, the NBA legend took on a player of an entirely different caliber: Bugs Bunny. Bugs comes to the game when he finds some bully basketball players causing such a ruckus on the roof of his rabbit burrow, he just has to hit the surface and see what all the hub-bub was about. When the bubs don’t treat the good rabbit like a gentleman, he calls on Jordan to go up against the sub-athlete brutes. Within a few shots, they’re all but defeated, owing much to Bugs’ usual antics of cross-dressing and dropping anvils on people. Jordan contributed too, probably.

This spot aired four years before Jordan and Bugs filmed Space Jam, and the commercial was a huge success. The duo got together for several sequels and even influenced the creation of the 2015 Air Jordan shoes by Nike. The shoes were dubbed Air Jordan 7 Retro “Hare,” in honor of the rabbit’s contribution, and they even dropped a new spot in 2015, featuring the wascally wabbit playing basketball in a style fans of the original Air Jordan might recognize. Bugs is way better at dunking with his ears though.

The question all parents dread (“Where do babies come from?”) was the title and focus of this ingenious ad put forth by Kia during Super Bowl XLVII. As soon as the father in the ad is hit with the question, he spins a yarn about Babylandia — a special planet filled with all kinds of kidlets. The ad’s visually stunning, with numerous animals and human babies going through the motions of flying to Earth to be released to all the awaiting parents of the world.

Of course, once dad finishes the story, the little boy argues his friend told him that babies are made when a mommy and daddy– aaaaand, Dad quickly interrupts by telling his brand-new Kia Sorento to play “Wheels on the Bus,” which it does immediately. The distraction is perfect, as the young boy in the back forgets the whole conversation and goes right into song.

The car’s in the commercial for maybe 10 seconds, with most of the production going towards the CGI of Dad’s story. Like other successful Super Bowl campaigns, the car isn’t the most important aspect of the ad. The viewer might not remember what the car looked like, but they definitely recall that you can say what you want to listen to, and that it will comply. That was a feature not many cars had in 2013, which is one of the reasons this ad was so successful for Kia. Presumably, any young parents whose kids watched the ad and then asked where babies really come from are far less fond of it.

If you’ve ever watched football and thought to yourself, “I wonder what it would look like if one of these guys worked in an office,” then … that’s kinda weird. Also, you’re in luck — this Super Bowl ad by Reebok was made for you!

You might expect Terry Tate to work in the office of a shoe company like Reebok, but this ad is less about their brand, and more about making the audience laugh. Tate’s introduced by the CEO of Felcher & Sons, as a linebacker supplied by Reebok to help deal with productivity issues around the workplace. We’re treated to Tate running through the office, tackling his coworkers for minor infractions like not using a cover memo on a TPS report, or playing Solitaire on the computer.

The spot was so well-received, it launched several sequels, all of which did very well, though not well enough to curb Solitaire at the workplace. As you know. Now stop playing and get back to work.

When Super Bowl LIII cut to a high-priced ad break, millions of viewers put down their beers to pay attention to the latest commercial from Budweiser, a long-time football advertiser who often brings something funny and clever to the big game. It seemed like this one would rank in the canon with those old Bud Bowls — it opens on a scene of a medieval joust, where revelers shout Bud’s ubiquitous catchphrase “Dilly dilly!” awaiting a horseback sword battle featuring Bud’s new ad mascot, the Bud Knight. The bout gets underway, but shockingly the challenger fells the mighty, blue-armored Bud Knight. Gruesomely (and thankfully, off-screen), the mysterious opponent gouges out the eyes of the Bud Knight, a disgustingly violent thing not ordinarily seen in a TV commercial, and also a clear reference to that time the Mountain did the same thing to Oberyn during a “trial by combat.” Actually, this fearsome jouster is the Mountain from Game of Thrones.

Suddenly, a dragon soars overhead … to the iconic strains of the Game of Thrones theme song. Wait, this isn’t an ad for Bud Light at all … it’s for Game of Thrones! That’s the one thing people love even more than beer.